More reward points given to your customers can mean more redeemed dollars. In exchange for points from your store, you will get your customers' loyalty and consistent approval. The exclusivity of having a loyalty or rewards card can entice your customers to spend at the same store more often or more amounts than usual.
Take the WaveToGet loyalty program, for instance. To enjoy saved dollars the customer needs to gain points by purchasing your store's goods and services. This will encourage customers to spend their money at your store on days they wouldn't have otherwise, on items they wouldn't have bought under any other circumstances. This is a wonderful incentive for your customers to come back to your store and enjoy it.
A store with a rewards card will most likely lure customers in more than a store without one. They will feel like they are participating in your business and will be more encouraged to interact with your store.
Another wonderful benefit of a loyalty or rewards program is that you can keep track of your customer's habits and personalize your communication with them. That way you create a personal relationship with your customers and convert them into loyal customers who will keep coming back.