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Marketing and sales have a symbiotic relationship that is often not touched upon in professional publications. However, the bottom line in any business is that the marketing department is run by the...

When the pandemic hit, many businesses were negatively affected. Doors were forced to close, and businesses were required to think quickly about moving online or putting things on hold. Marketing has...

In the competitive world of modern business marketing has never been more important, especially to small businesses. If you want to remain competitive and even drive more customers into your store to...

How much are you investing in marketing your small or medium-sized business? If you're not putting any money into marketing, let's face it, you're not going to get the revenue you desire. Why?...

While they may have different methods, sales and marketing go hand-in-hand to accomplish the same ultimate goal: sell more!The marketing role is to dress up the brand, make it...