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Marketing and sales have a symbiotic relationship that is often not touched upon in professional publications. However, the bottom line in any business is that the marketing department is run by the...

When the pandemic hit, many businesses were negatively affected. Doors were forced to close, and businesses were required to think quickly about moving online or putting things on hold. Marketing has...

How much are you investing in marketing your small or medium-sized business? If you're not putting any money into marketing, let's face it, you're not going to get the revenue you desire. Why?...

In the competitive world of modern business marketing has never been more important, especially to small businesses. If you want to remain competitive and even drive more customers into your store to...

How much do businesses claim as their customer acquisition cost? It can vary among industries and company sizes, but marketing expenses alone could account for 5% of the budget. In other words, it's...