Loyalty Program

Increase Customer Loyalty, Increase Customer Value

Now your clients can have your business' Loyalty Card in their wallet! Every time your customer spends money with your business, you can award them points on their smart Loyalty Card. Here is how it is done:

points

Step 1:
Determine the Point Value of Every Dollar Your Customer Spends

Your customer can receive loyalty points based on the value of your products and services they purchase.

For example, your customer used $100.00 worth of your products and services. If you decide that each spent dollar equals to 1 loyalty point, your customer would have earned 100 points on their smart card.

You can change the value of each spent dollar to any amount you please.

Step 2:
Decide What Each Loyalty Point Is Worth

How do you decide what value to give to each earned Loyalty point?

As a rule of thumb, you can decide the value of each point by the discount % you would be willing to give your customers for repeat business. Think of this as an incentive to keep your customers coming back to you.

For example, you may determine that you would be comfortable with a 5% discount for all repeat customers.

When your customer buys $100.00 worth of products or services with your business, their loyalty points can now have a monetary value equal to 5% of their purchase. In this case, $5.00.

This percentage can be easily adjusted on the user-friendly software provided FREE with your WaveToGet Packages.

This means that your customer will be leaving your place of business with additional value that is stored in their wallet and most importantly, in the back of their mind.

The best part is this campaign can be exercised on your current Website or an E-Commerce site alike.

Contact our qualified business consultants to ensure your website is compatible with the WaveToGet Software.

Campaign Benefits:

  1. Creating customer loyalty in your existing customers.
  2. Ability to use the Loyalty program with your existing Website or an E-Commerce Site.
  3. Attractive marketing and branding tool for new customer to see.

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Simply put, your New Customers can now become your Repeat Customers with the same smart card!

Method 1:
Gift Card to Loyalty Conversion

Let’s say your new customer comes over to your place of business or your website to redeem their Gift Card value. They pay for your products and services minus the Gift Card value.

So what happens to the Gift Card after its value is redeemed? Does the card now become obsolete?

Of course not!

Your smart Gift Card is easily convertible into your smart Loyalty Card. This allows your customers to receive and accumulate Loyalty Points for every purchase. Please refer to the Loyalty Campaign method for further instructions.

Method 2:
Groupon Customers - Loyalty Retention

This campaign is a particularly useful tool for Groupon Retention purposes as emphasized in the next Proven Method of Use.

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rewards

Method 1:
Gift Card Retention

Provide your Groupon customer with a gift card for a next-time use that allows them to get the same deal that you offer with Groupon.

For example:

  • Your Normal Service Price: $60.00
  • Your Groupon Promotional Price: $40.00

Normally, you charge your customers $40.00 and share up to 50% of this with Groupon.

Now, all you would have to do is give your Groupon customer a Gift Card for $20.00 ($60.00 normal price - $20.00 gift card = $40.00 Groupon buying price). This will allow your customer to get the same $40.00 deal they would get through Groupon. The difference is now your customer gets the same deal through you!

Note: Adding $20.00 per customer to your bottom line can add up to thousands of dollars before the end of the year.

Method 2:
Groupon Loyalty Campaign

Provide your Groupon customer with Loyalty Points that can be converted to the same cash-back value the customer would get through purchasing with Groupon.

For example:

If you decide that $1.00 = 10 Points and $1.00 = 10% Cash Back

At $50.00 spent, your customer would receive 500 points ($50.00x10points) which can be converted to $5.00 ($50.00x10%cash back).

The best part is that you can control the rule responsible for the number of points for every dollar spent and the Cash Back percentage that you are comfortable with.

According to market research, customers collecting loyalty points that can be easily converted to cash are 87% more likely to return to the place of business where they can redeem the cash value or collect additional points.

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rewards

Examples Include:

  • Every 6th purchase gets you’re a free product!
  • You will receive a gift on your 10th visit!
  • Free service on your 6th visit.

Your smart card can do that too!

You can reward your customers for buying from your business by giving them virtual stamps. The magnetic pull this creates on your customer is the reason why some of the largest corporations are now using this method.

Our business owners confirm the success of this very method.

Step 1:
Select the product(s) and service(s) that you want to promote.

Step 2:
Decide what special you want to create for these product(s) and service(s).

You may refer to the examples listed above. As a rule of thumb, the product or service value should be the incentive you are willing to give to generate a repeat customer.

You may contact our professional business consultants for additional pointers.

Campaign Benefits:

  1. Proven customer retention
  2. Excellent product and/or service promotion tool

Request a FREE Custom Tailored Marketing Plan or call us today 1-877-482-4678

The idea is simple, your Gift Card customers can now become your loyal customers with the added Rewards Card value already programmed in their card.

Method 1:
Gift Card to Rewards Conversion

Let’s say your new customer comes over to your place of business or your website to redeem their Gift Card value. They pay for your products and services minus the Gift Card value.

Similar to the Gift Card to Loyalty Conversion - Method, the smart card can now be a Rewards Program.

Your smart Gift Card is easily convertible into your smart Rewards Card. This allows your customers to receive Virtual Reward Stamps for every purchase.

Step 1:
Select the Reward

The reward can be a product, service, or an added value that your business has to offer.

Step 2:
Understand the Incentive Value Per Customer Visit

Our business owners found a smart way to determine how many times their customer needs to buy the product or service before they qualify for a FREE reward.

For example, you determine that your client qualifies for 10% incentive each time they buy the product or a service. This means that they will qualify for a FREE service on their 10th visit.

Remember, you can always adjust the incentives and the product pricing according to your needs and have it be easily reflected in you user-friendly software.

Method 2:
Groupon Customers – Rewards Retention

Similar to the Groupon Customers - Loyalty Retention this method is particularly effective for Groupon Clients retention.

The only difference, is that your Groupon Customer can now receive a Virtual Rewards stamp for the specific product or service with every visit.

Please refer to the steps outlined in the Method 1 - Gift Card to Loyalty Conversion for the specific steps of use.

Campaign Benefits:

  1. Loyalty creation in your new customers. (E.g. Groupon Customers)
  2. Recycling the smart card as a multi-purpose marketing tool. (Gift Card, Rewards Card and more.)
  3. Customers can share their Rewards Card with their friends and relatives to help you earn additional clients.

No business is perfect! As a result of minor mistakes, miscommunications and other series of unfortunate events, your most important asset, being your customer, may suffer. Examples of such minor mistakes are endless: a hair in the meal, a double booking, an order mix up, employee misconduct, etc.

When a boo-boo happens, the responsibility now falls on the management team to defuse the situation. The good thing is that the management staff is generally well trained for this kind of a job and can handle over 80% of the conflicts to avoid further escalation. The sad thing is that according to the statistics, less than 25% of customers will come back for repeat business. This sucks!

wtg

So how can you improve on these awful odds? Based on market research, you can change this statistic by providing more value than the customer had originally paid for. Imagine having a Customer Satisfaction Card that can be loaded with any dollar amount. This card can be given to the 'mistreated' customer in order to incentivize them to come back to your place of business again. This method gives your business a real second chance at making a first impression!

The results are astonishing! In the hospitality industry, the average return rate for the customers who receive a Customer Satisfaction Card average at 57%. This means that you would retain over 200% of the customers who you would otherwise lose forever. Now that is smart business!

The best part is with the your easy-to-use software, you may load the card with any amount depending on your customer's worth to your business. This gives you the control of properly incentivizing various types of customers to come back for more.

Campaign Benefits:

  1. Additional tool to diffuse an unpleasant situation without all the pressure falling on manager's customer service skills.
  2. High customer return rate for your business to make a great second impression.

Request a FREE Custom Tailored Marketing Plan or call us today 1-877-482-4678

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