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How much do businesses claim as their customer acquisition cost? It can vary among industries and company sizes, but marketing expenses alone could account for 5% of the budget. In other words, it's...

According to research, marketing is the best way to capture customers' attention. However, due to many products and marketing, people lose interest in viewing some advertisements, rendering them...

Word-of-mouth marketing is one of the most powerful forms of marketing available to businesses. Referred customers are more likely to become loyal customers, and they're also more likely to refer...

 What are Perks?Perks is a new rewards program that allows you to earn points and redeem them for rewards. These can be discounts, free points, and more. It is simple, fast, and allows you to...

A business referral means someone recommends a business to a potential client. A recommendation can happen spontaneously, like word of mouth or planned marketing efforts like promotions through...