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Marketing has seen a revolution in the past several years. From the rise and fall of the social media influencer to the vanishing use of third-party cookies, businesses must be nimbler in 2022 than...

In the fast-paced business world, it is difficult to stay on top of all the current changes. It's easy to feel overwhelmed and fall behind because other people see trends before you do. But if you...

An Omni-channel customer experience is an intuitive approach to providing shoppers with a seamless and effortless shopping experience. Customers are able to conveniently shop a variety of stores from...

Many consumers have heard the term "brand ambassador" used to describe someone, often a celebrity or other well-known individual or group, who receives payment to represent and promote a brand...

How to Pick a Right Reward for Your Customer? There’s no question about the significance of implementing a loyalty program to increase customer loyalty and build and maintain relationships...